KLM wants to be your friend on Facebook (Messenger)

AMSTERDAM - David Marcus is excited about KLM. Royal Dutch is the first airline to integrate Facebook Messenger, the tool Marcus is responsible for at Facebook`s Menlo Park headquarters, into its passenger communication strategy. A smart move that might see other airlines follow and adapt soon.

Once passengers allow KLM to send them updates through Facebook Messenger, their itineraries, flight updates, check-in notifications, boarding passes and other information will be available "from one contextual, canonical thread", Marcus says (on his Facebook page, obviously).

On the other hand, a passenger can approach KLM in this thread with questions or even rebook a flight and coordinate a new itinerery with airline staffers.

Verdict: this looks like a convenient paxex solution for all passengers who travel without the KLM app.